Author: Marie Kulik, Manager, Exhibitor Business Development, IHA
Yogi Berra said, “If you don’t know where you’re going, you might end up some place else.”
Whether you’re writing a blog, preparing a presentation or exhibiting in a housewares trade show, you need to start with a goal in mind. The goal here at the International Housewares Association (IHA) is to help you accomplish your goals.
This month we launched a new updated exhibitors area on our website to help you save time and money and make the International Home + Housewares Show more productive for you.
To help you better use the website and the tools provided, we have developed a series of educational webinars. The first webinar, set for December 8, will focus on identifying objectives for the show, attracting buyers to your booth and generating media buzz.
In this webinar, we’ll show you how to use several free services for attracting buyers to visit your booth such as free use of the Show’s buyer list, free placement in Show displays and the use of a free lead retrieval device.
We’ll also discuss how to leverage the news media who attend the Show to get free consumer exposure for your company and products. The Show generated over 200 million consumer impressions last March – Join us to learn how to tap this free resource.
If your goal is to drive traffic and increase exposure, email me at mkulik@housewares.org to learn more about how to participate in our first webinar.
Through this blog and the many other services offered, we’ll be providing resources, tools and tips on how to have a successful Show, and we’ll be counting down the days to the Show opening on March 14 – 116 days to go!
Let’s work together for a successful Show in Chicago next March!
