Author: Marie Kulik, Manager, Exhibitor Business Development, IHA
Building a booth and waiting for buyers to appear isn’t necessarily a formula for success. A successful trade show is closely tied to your pre-Show marketing, which creates excitement and drives traffic.
Eighty-nine percent of the retailers who attend the International Home + Housewares Show are in search of new housewares products. Do you have a plan to let those retailers know about the new housewares products that you’ll be launching in Chicago? Now is the time to let buyers know what’s in store for them at your booth in March.
Let’s face it, there is simply not enough time in the day to accomplish all the goals you set out to achieve – even with best intentions, something will still fall through the cracks. Reaching buyers is a top priority, so the International Housewares Association (IHA) would like to help by offering several marketing tools to assist with your efforts.
Tool #1: As a Show exhibitor, you get our buyer list for FREE. It’s the best tool around for targeted marketing.
Here are a few usage tips:
- Sort the list to focus on the retail channels that are most important to your business.
- Sort the list to reach out to senior retail executives.
- Sort the list by sales region and get the regional contact details to your sales managers and sales reps.
More pre-Show marketing tools are available online at the International Home + Housewares Show Web site.
Stay tuned for more tips…