By Marie Kulik,
Manager of Exhibitor Business Development
E: mkulik@housewares.org P: 1.847.692.0139
With the International Home + Housewares Show featuring 2,000 exhibitors annually, including over 500 new companies at the 2010 Show, exhibitors need a good “game-plan” to generate interest with buyers, media + consumers. The Housewares Show has developed housewares connect 365 – a FREE year-round search/planning tool to make your Show experience as productive and profitable as possible. This tool is an online extension of the information you provide for the print Show Directory.
How can this tool help you?
- Increase your searchability before the Show to 49,000 housewares buyers
- Connect year-round with the half-million annual visitors to our website.
- Communicate with housewares buyers + media through your exhibitor message center. Use your message center to send an electronic invitation to your booth. You can customize your message and attached a catalog.
- Add a company description – Generate interest by telling them in your own words who you are and why they should do business with your company.
- Add catalogs and product images. Show housewares buyers what you have to offer by adding product photos or catalog sheets to your listing. In 2010, listings with images were viewed 75% more frequently than listings without images.
- Add in booth appearance information. Whether you’re demonstrating your product or having a celebrity make an appearance in your booth, create some excitement by telling buyers + media why they should visit your booth.
- Add information regarding special company news, events, celebrations or milestones that you think buyers, media or consumers may be interested in.
- Get your new housewares products in front of the people that matter most – promote your new products on display.
Buyers + Media can search for you by:
- Keyword
- Company Name
- Show category
- Products/Indexes
- Brands/Licenses
- US State
- Country
- New Exhibitors
All Housewares Show Attendees can use this tool to enhance their Show experience. They will be able to find information regarding:
- Seminars
- Special Events
- Displays
- Things to do in Chicago
Buyers + Media are using it! Some stats from the 2010 Show…
- 170,000 searches were conducted by buyers + media from December 1, 2009 – May 1, 2010
- 8,063 new products were promoted
- 363 catalogs were posted
- 2,029 product images were uploaded
housewares connect 365 is a dynamic extension of the information printed in the Show Directory distributed to buyers at the Show. The print directory includes:
- Company Information
- Contact Information
- Products/Indexes
- Booth Number & Category
The deadline for inclusion in the print Show Directory is December 31, 2010 but you can update your housewares connect 365 listing anytime!
Update your housewares connect 365 listing today and see results!
For more information please email Marie Kulik 1.847.692.0139
