By Marie Kulik, Manager of Exhibitor Business Development
With the International Home + Housewares Show featuring 2,000 exhibitors annually, including over 500 new companies at the 2012 Show, exhibitors need a good “game-plan” to generate interest with buyers, media + consumers. The Show has developed Housewares Connect 365 – a year-round search/planning tool to make your International Home + Housewares Show experience as productive and profitable as possible. This tool is an online extension of the information you provide for the print Show Directory.
How can this tool help you?
Through this FREE service you can:
• Increase your search-ability before the International Home + Housewares Show to 49,000 housewares buyers
• Connect year-round with the half-million annual visitors to our website.
• Communicate with buyers + media through your exhibitor message center. Use your message center to send an electronic invitation to your booth. You can customize your message and attached a catalog.
• Add a company description – Generate interest by telling them in your own words who you are and why they should do business with your company.
• Add catalogs and product images. Show housewares buyers what you have to offer by adding product photos or catalog sheets to your listing. In 2011, listings with images were viewed 75% more frequently than listings without images.
- Add videos to your listing. NEW for 2012!
- Add your company logo. NEW for 2012!
• Add in booth appearance information. Whether you’re demonstrating your product or having a celebrity make an appearance in your booth, create some excitement by telling buyers + media why they should visit your booth.
• Get your new products in front of the people that matter most – promote your new products on display.
Buyers + Media can search for you by:
• Keyword
• Company Name
• Show category
• Products
• Brands/Licenses
• US State
• Country
•New Exhibitors
All Show Attendees can use this tool to enhance their Show experience. They will be able to find information regarding:
• Seminars
• Special Events
• Displays
• Things to do in Chicago
Buyers + Media are using it! Some stats from the 2011 Show…
- 263,648 searches were conducted by buyers + media from November 1, 2010 – May 1, 2011
- Over 25,000 new products were promoted
- 950 catalogs were viewed
- 4,800 product images were viewed
Housewares Connect 365 is an extension of the information printed in the Show Directory distributed to buyers at the Show. The print directory includes:
- Company Information
- Booth Number
Update your Housewares Connect 365 listing today and see results! Also check back this Fall for a webinar with a full tutorial of how to use HC365 to your advantage year round!
For more information please contact Marie Kulik mkulik@housewares.org 1.847.692.0139
