By Marie Kulik, Exhibitor Business Development Manager
The latest installment on Inside Discover Design features Michelle Haas from Might Bright with the Brand LUX Lighting. Michelle discusses how LUX has merged design and function into lighting for the home and what impact LEDs will have on the future of the lighting industry.
Marie: What is the inspiration behind the design and functionality of your products?
Michelle Haas: LUX task lights by Mighty Bright were designed to simplify and enhance lives. We believe luxury can—and should be—both utilitarian and affordable. Our line of task lights brings together a luxurious aesthetic with high quality materials and energy-efficient LEDs in a perfect marriage of indulgence and pragmatism.
Marie: How much does cost influence design?
MH: At Mighty Bright we believe high quality personal lighting should be available to everyone. We also believe investing in top quality materials and production—and working with and knowing your producers—equals a superior product. With LUX we have made well-designed LED task lights with accessible prices available to everyone and perfect for designers. We also take cost into consideration so we are able to pass along savings to the customer, but we never let price compromise the quality of our products. With LUX lights, we’ve integrated high quality materials and intelligent design with the latest in LED and optical technologies at an affordable price.
Marie: What does your company offer the Industry?
MH: We strive to examine both designers’ and consumers’ lighting needs and to develop solutions that exceed all expectations. Our commitment to using energy-efficient LED technology in products for daily use enables us to improve and update traditional lighting design and achieve greater functionality. There is a void in the lighting industry, and LUX lights fill that void: sophisticated, eco-friendly lights designed for daily use at an affordable price.
Marie: How do you see design impacting our industry five years down the road? 10? Longer?
MH: LEDs are the future of the lighting industry, and as a lighting technology they have immense design potential. In the next few years, their versatility and energy-efficiency will change the way we illuminate homes, workplaces, offices, and hotels. Design will be a significant component of future lighting products as we eliminate the bulkiness and waste associated with present lighting technologies. We believe the LUX line is at the vanguard of LED task lighting, and we will continue to create innovative LED designs.
Marie: How much does the use or function of a product play into the design of it? Do your products follow a similar design throughout the line or does the influence differ from piece to piece?
MH: The function of our lights drives their design, but Mighty Bright is constantly reassessing traditional interpretations of a luminary’s utility. Thus, our design reflects thoughtful interpretation of personal lighting needs. We are not content to blindly duplicate decades of lighting design. To fully utilize the benefits of LED technology, Mighty Bright has designed additional features on our task lights that integrate LED functionality with sleek design that was previously impossible.
Marie: What advice can you offer to designers working in the home goods field?
MH: Well-designed products are those that meet a genuine need. Successful design for home goods starts with a firm grasp of what is needed in the field—only then can designers fashion a truly incredible product. Of course, products in the home goods field must have utility; however, the most memorable products are those products whose form augments both the aesthetic and the functionality.
