For over 40 years now, the name Reisenthel Accessories has stood as a symbol for contemporary, innovative design – a strong brand which boosts trade. And a distinctive brand requires clear characteristics which you can count on the fingers of one hand. At Reisenthel “innovation” is at the forefront. The brand reinvents itself constantly with new products, new ideas and new designs. “Zeitgeist” is the second main focus. Their products are icons of an attitude to life, ideal companions for all those who love and master their professions, their families and their lives. Thirdly, they have “functionality”. Reisenthel products are extremely practical, clearly designed and perfect for everyday life. Fourthly, there’s “lifestyle”. Reisenthel is a good mood brand. It makes life colorful in a vital, optimistic way. And, last but not least, “authenticity”. Reisenthel is a family enterprise. This factor comes across in the brand. It has charm, charisma and soul.
Marie Kulik was able to sit down with Mimi Kriele of Reisenthel, who answered a few of our questions regarding the focus of design in housewares!
Marie Kulik: What is the inspiration behind the design and functionality of your products?
Mimi Kriele: Reisenthel focuses on identifying a problem and then designing a stylish yet eminently practical solution to the problem. Products tend to be multi functional, often solving more than one problem at once.
Marie: Are there specific designers that have influenced you?
Mimi: Many Reisenthel designs are re-interpreted shapes from vintage pieces such as old French market baskets etc.
Marie: What makes a design “great”?
Mimi: Form of course, but also function which gives the product a ‘raison d’etre’
Marie: What does your company offer the Industry?
Mimi: A wide range of products for shopping, home, storage, travel. Interesting patterns and shapes, high quality design and materials.
