KEYNOTE: RETHINKING THE SHOPPER’S PATH TO PURCHASE
Technology has dramatically changed shoppers’ path to purchase—and your opportunity to reach them. Google data can help you better understand how consumers research, compare and shop for housewares. In this keynote presentation, Brian Zeug will feature Google search data and new custom consumer housewares research that will help you better comprehend this disruption in shopping behavior… and help you build targeted marketing strategies to own the digital shelf.
At Google, Brian Zeug leads teams focused on creating the most relevant and essential advertising and marketing programs for clients in the Sports, Fashion and Home Durables verticals. He joined Google in 2011 as the national sales director for display and video, Emerging Sector. Zeug has more than 25 years of experience, spanning leadership positions in brand marketing and innovation at Unilever and Mars, executive sales management at Yahoo! and executive management in online and mobile insights at Nielsen. He has a degree in English from Boston College and an MBA from The University of North Carolina-Chapel Hill.