International Housewares Association

Industry Education, Tradeshow, Resources + More - IHA

  • All Posts
  • Show
  • Executive Networking
    • CHESS Conference
    • CORE Networking Groups
  • Global Opportunities
    • Connect GLOBAL
    • IBC Global Forum
    • Trade Missions
    • Key Buyer / Market Reports
    • Export 101
    • Global Retail Intelligence
  • Education
    • Smart Home
    • Gourmet Home
    • Webinars
    • Trends
    • Housewares History
  • Industry Resources
    • U.S. Retail Intelligence
    • IHSA Shippers Association
    • Government Affairs & Legal
  • Inspiration Magazine
    • Design
    • Innovation
    • Inspiration
    • Trends

Win at Dreaming – Identifying Passion Points for Market Share Growth

March 17, 2014

show_experience_daily_header

Housewares suppliers today are trying to woo a unique aspirational society by developing passion points that are meaningful to each consumer generation and their retail experiences, said Susan Yashinsky of Sphere Trending.

Due to the incredible boom in new technology, particularly smart phones and other digital communication, consumers went too far one way, “sleeping with their phones on their pillow. Now people realize there needs to be a balance,” she says. Mats with memory foam used in the kitchen to ease the stress of hours of standing, for example, started as a one-use product but hit a passion point that crosses generations and has led to many uses. Single serve coffee machines that give people one or myriad choices are another example.

Consumers want products that provide that balance in innovative ways, taking take both ends of the spectrum into account. They want to personalize, but they also want to share. They want to work wherever they want, but at the same time they want their homes to be their havens.

“To appeal to that balance, companies will need to put less emphasis on demographics and more emphasis on lifestyle and culture,” Yashinsky says. “We’ve gotten away from the latter a little bit, but now things are calming down. It’s still chaotic, but now we’re all adapting to tech after 10 years of us frantically trying to live in this world of new technology. Now we’re starting to get it, so how do we start to balance it?”

Filed Under: All Posts, Innovation Theater, Show Tagged With: 2014 International Home + Housewares Show, housewares, IHA, International Home + Housewares Show, International Housewares Association, Show Experience Daily

Recent Show Posts

Special Spaces

Decidedly Danish

Sculpting a Community

Jumbled Joy

Perfectly Porland

The Inspired Home Show 2022

IHA
6400 Shafer Court, Suite 650
Rosemont, IL 60018
United States of America

T: +1-847-292-4200
F: +1-847-292-4211

Staff Directory
Privacy and Legal

Connect With IHA

International Housewares Association
  • Facebook
  • Linkedin
  • Twitter
  • YouTube

Connect With The Inspired Home

The Inspired Home
  • Bloglovin
  • Facebook
  • Instagram
  • Pinterest
  • Twitter
  • YouTube

© 2023 International Housewares Association · Design by Brian Lis · Log in

By clicking Accept, I agree with IHA’s privacy and cookie policies. Click here to review the policies