Design Debut brings the very latest new products to the Show. These entrepreneurs come from the dynamic start up culture and often establish their companies with Kickstarter support.
For example, the biēm Butter Sprayer, which transforms a real stick of butter to a spray in seconds, launched on March 1st. This new hand-held device gives users a much more efficient way to use and enjoy real butter in a way not possible before. The biēm does so by using its proprietary touch-controlled design, motion-detecting technology and without any chemical propellants. It gives consumers one more reason to stop buying margarine and artificial cooking sprays.
“Anyone who has ever struggled to butter bread without tearing it, butter an ear of corn, or butter a pan without having to heat the pan and scalding the butter will understand the value of the biēm right away,” says creator Doug Foreman. Applications for the biēm include buttering toast, basting turkeys and seafood, flavoring vegetables, and perfectly buttered, non-soggy popcorn. Users can also use the biēm for spraying coconut oil, olive oil or other cooking oils with or without using butter. “The biēm makes butter even better, especially in terms of ease-of-use and portion control,” Foreman adds.
Foreman’s Brevda, Inc. has spent the past two years developing the biēm and is making the product available for pre-order on its website, www.BiemSpray.com, beginning March 1st.
The biēm uses a high-density rechargeable battery and can be stored in the refrigerator or at room temperature and is easy-to-clean. Users simply add water and drop of soap into it and it automatically cleans the insdie with just the push of a button.
Developing healthier food alternatives is nothing new for Foreman, who has decades of experience in the food business. He is best known for founding Beanitos, the first bean-based snack chip, in 2010 as well as Guiltless Gourmet, the first baked tortilla chip, in 1989, which created a half billion-dollar snack category.
Austin, Texas-based Brevda, Inc. is dedicated to the development and production of innovative kitchen and food products. Founded in 2014 by Doug Foreman, Brevda is privately held and was named after Doug’s three sons Dalton, Evan & Brycen.
The Discover Design Expo hosts established design brands such as Alessi and Joseph Joseph and introduces rising newcomers in Design Debut, the Show’s incubator for budding companies. Housewares buyers seeking the very latest in creative directions will discover these selected 11 exhibitors from California, Texas, New York, Detroit, Chicago and Germany, at their mini-displays set in N8724.
