To help exhibitors make the most of their trade show investment, the International Housewares Association is presenting a series of educational webinars focusing on marketing services, booth design and etiquette advice for the 2017 International Home + Housewares Show.
In “Bring More Buyers and Media to Your Booth in 2017,” IHA staff walks through the Exhibitor Marketing Kit, explaining the 25 marketing, promotion and public relations tools the Show offers exhibitors. Most of the services are free and are designed to help exhibitors promote themselves to the buyer attendees and attract attention from the consumer and trade media. Taking advantage of the programs and services can help a company stand out from its competition and differentiate themselves to buyers and media. Services discussed include the 2016 Show buyers and media lists, lead retrieval opportunities, Housewares Connect 365 listings, the New Product Showcase and IHA Global Innovation Awards (gia), sponsorships, special booth signage, the ColorWatch by Pantone display, the Show News Center and press kit distribution, promoting special events and new products to the media, the traveling media tour and trade publication advertising and editorial opportunities. This webinar was first presented on Nov. 15 & 30 and will be offered again Dec. 14, Jan. 5 & 18 and Feb. 7. Each program is customized based on deadlines and services still available.
“Fundamentals of a Well-Designed Booth” explains the essential elements that support a well-designed trade show booth and how exhibitors can create and implement a unique experience for their buyers and enhance sales. Presented by visual merchandiser Matthew Goodman, the program offers tips on how the overall plan, booth layout and physical placement of product can increase an exhibitor’s sales and explains IHA’s new Excellence in Booth Design Award that is launching at the 2017 Show. This webinar was first presented on Nov. 17 and will be offered again on Dec. 8.
Other webinars planned are “Become a Trade Show Samurai” with Mike Moyer on Jan. 11 and Feb. 1, and an encore presentation of “How to Make Housewares Connect 365 Work for You” on Jan. 31. “Trade Show Samurai” offers tips on what exhibitors can do before, during and after the Show to accelerate their trade show strategy and capture more sales leads than they could imagine. The “Housewares Connect 365” program provides a tutorial showing exhibitors how to best complete their HC365 listing to attract buyer and news media attention.
All IHA webinars are recorded and posted on IHA’s website for exhibitors who could not listen to the initial airing or want to share with other staff or vendors such as PR agencies.
For more information on upcoming webinars or to listen to past programs, please visit the IHA website.