Who is your customer, how do they shop for your products and what path are they taking to purchase, especially in a multi-screen world? Google will provide a high-level view of online consumer behavior with specific focus on the housewares consumer. Gain a better understanding of your customer’s behaviors, how to better target your customer online and how to measure success. Then, One Click Retail will explore the importance of Amazon search placement and the factors that influence search ranking. Brands that understand what affects SEO results on this platform will establish a decisive advantage. Learn what works on Amazon, specifically how the buyer influences the category; who your competition is online and how this differs from offline; and how to adapt your digital shelf vs brick & mortar.
Wednesday, October 4, 2017
Nathan Rigby is head of sales and marketing at One Click Retail, which provides eCommerce sales, market share, SEO, advertising ROI and more for 100+ of the world’s best brands such as Procter & Gamble, Panasonic, Nestle, Hamilton Beach and HP. One Click Retail was recently acquired by Ascential plc. Rigby has extensive experience building sales and marketing initiatives for major retailers including Walmart. Among his accomplishments at Walmart, Rigby launched a $1B Marketside fresh portfolio brand with over 150 products across three departments. His eCommerce expertise has been paramount for brand manufacturers and retailers alike, specifically his ability to measure sales and share, analyze sales trends, optimize operations, improve search, hone promotions and achieve revenue and profitability objectives.
CHESS—Chief Housewares Executive SuperSession—is IHA’s annual senior-level conference for industry leaders. This strategic education and networking event of the year allows attendees to access high-profile industry experts directly and share information and ideas with other housewares and home goods decision-makers. Held every fall, CHESS attracts more than 150 chief officers of IHA’s most prominent member companies. The program includes Keynotes, panel discussions, general sessions and networking opportunities—the most valuable part of the 2-day event according to past participants.