Shopping behaviors and expectations continue to evolve. Amazon has made a variety of changes to the customer experience in response. Mike Popchuk will talk about Amazon’s approach to addressing customer needs and highlight a few of the changes they have made in response.
Wednesday, October 3, 2018
Director / Category Leader
Home, Kitchen, Retail Operations and Initiatives
Mike Popchuk, a 15 year Amazon veteran, is the Category Leader for Amazon’s Home and Kitchen businesses in the U.S. He also has responsibility for Amazon’s Fabric.com subsidiary based out of Kennesaw, GA and two additional operationally focused internal teams, the first of which focuses on company-wide supply chain improvements and a second that centers on initiatives designed to drive operational improvements within the U.S. Hardlines business.
Prior to assuming his current role in 2015, Mike was the head of finance for the U.S. Retail Consumer Electronics business and the company’s B2B initiative, Amazon Business from 2014-2015. Mike also spent 2010-2014 as the Finance Director for Technology and Payments. Within Amazon, Mike has also held several senior leadership positions within IT Infrastructure / Amazon Web Services where he was responsible for data center capacity planning and IT supply chain management and as well as Fulfillment Operations where he held a variety of roles ranging from supply chain management, program management for new fulfillment center launches, and site leadership within various fulfillment center locations.
CHESS—Chief Housewares Executive SuperSession—is IHA’s annual senior-level conference for industry leaders. This strategic education and networking event of the year allows attendees to access high-profile industry experts directly and share information and ideas with other housewares and home goods decision-makers. Held every fall, CHESS attracts more than 150 chief officers of IHA’s most prominent member companies. The program includes Keynotes, panel discussions, general sessions and networking opportunities—the most valuable part of the 2-day event according to past participants.