IHA is proud to bring you the Housewares Design Theater in 2011, showcasing some of the brightest minds in innovation this industry has to offer.
Each year attendees are treated to seminars and discussions centered on design, sustainability, trends and many other issues related to new product development and launch. Here are a few of the speakers that will be at this year’s Show:
No Waste, All Gain: A Mail-Back Pack Market Breakthrough – Kord Brashear, Continuum and Ben Anderson, Preserve
Today’s consumers are witnessing an explosion of “green” products, services, messages and claims, fueled by companies that have recognized that going green is good business. However, while many companies offer recyclable products or products made from recycled materials, very few offer to close the loop for their customers once the product has been used. Enter Preserve and their truly sustainable business model innovation which creates high-quality products using waste-stream plastics and offers to “close the loop” for consumers with their “Gimme 5” and “Mail-Back Pack” Toothbrush program. By providing drop-off locations for #5 recyclables in Whole Foods stores around the nation and postage-paid return packaging, consumers can return these recyclables to Preserve, which then uses them to produce new Preserve products.
The Science Behind Why We Buy What We Buy: The 5 Stages That Must Be Satisfied – Gregg Davis, Design Central
Knowing how to create compelling designs and innovative solutions that resonate with consumers requires a new tool kit that is emerging as a result of recent studies from psychology and neurology sciences. These fundamental findings point to why people connect emotionally with design and brands. And through this knowledge, a set of absolute requirements that must be satisfied unfold through The Emotional Stages: 5 Stages of Alignment for all products. Past processes either tested concepts after great expense and time in development, or aimed by trial and error from the start. Knowing the Emotional Stages of your consumers in advance enables focused design from the start and faster time to market.
Creating Environments That Inspire Desire and Build Brands – Tim Kelley, Blue Sky Exhibits
In this visually stimulating presentatio nKelley will explore what makes an environment, be it retail, tradeshow, or corporate marketing center, a memorable and an effective sales tool. We will look at how to create an emotional bridge between the product, brand, and guest, ultimately leading to brand and product loyalty. Color, light, texture, sound, smell, and motion are but a few tools in the designers’ tool box, which allow them to affect how the guest feels and traverses the space. He will look at how these tools have been combined to create just that right emotional response, be it desire, exhilaration, relaxation, or surprise to mention a few. The ultimate goal is to connect the guest to the brand and products.
Technology Transformation: Near Term Kitchen Trends and Concepts – Matthieu Turpault and Rob Tannen
In today’s environment, where many manufacturers are making similar products, brand differentiation is limited. But imagine how brands can evolve and grow by leveraging technology and developing more distinctive and differentiable user experiences. Technological advances can be a key point of differentiation, and in fact make kitchen products easier and more satisfying to use. Whether it’s appealing to aging baby boomers, or attracting the next generation of budding amateur chefs, the stage is set for further expansion of smart technologies. Turpault and Tannen will present emerging trends from a range of perspectives including consumer and demographic trends as well as how technology will impact the near future. Then they will unveil exciting new kitchen product concepts developed by award winning designers and engineers at Bresslergroup.
You can find the entire schedule on IHA’s housewares connect 365 site.
For more information contact Vicki Matranga at vmatranga@housewares.org.
