2018 International Home + Housewares Show

Advocacy Marketing: A Comprehensive Approach to Retail

IHA got acquainted with Nick Stagge of ExpertVoice to learn about influencer marketing and how it is changing the ways brands communicate with their audiences, which he will outline at the 2018 International Home + Housewares Show. At the Show, the Innovation Theater will feature 21 presentations over four days. Topics discussed will include smart home, consumer shopping…

Housewares LIVE: How Brand Can Inspire Audiences with Live Video

IHA tracked down Fritz Brumder of Brandlive to learn about how brands can interact with their audiences via new digital platforms, which he will address in his presentation at the 2018 International Home + Housewares Show. At the Show, the Innovation Theater will feature 21 presentations over four days. Topics discussed will include smart home, consumer shopping preferences,…

Celebrating 80+ Years of Housewares History

The International Housewares Association and the Housewares Industry have a rich history dating back more than 80 years. In honor of IHA’s 80th Anniversary, here is a look back at some of the highlights: 1906 First house furnishing exhibition in the U.S. is held in New York’s Madison Square Garden. It is conceived by Isbon Scott, editor of House Furnishing Review,…

Merchandising to the Future of Cooking: It Starts Now!

IHA checked in with Steve Katz, creator of Man the Kitchen, about his latest research on the behavior of male cooks in the kitchen and their preferences for products and environments at retail that he will discuss at the at the 2018 International Home + Housewares Show. At the Show, the Innovation Theater will feature 21 presentations over four days. Topics discussed will…

Styles, Colors and Consumers: How to Create On-Trend, Retailer-Specific New Products

IHA caught up with Richard Babick, president of Design Research, LLC, to learn how brands can differentiate their product assortments for specific retailers. Rick and Janine Michalek, vice president of market intelligence at Design Research, will present their latest findings at the 2018 International Home + Housewares Show. At the Show, the Innovation Theater will feature 21…

Keep Up with the Smart Home at the Chicago Show

Consumers’ increasing embrace of the smart home and the automation that is transforming the way they live offers the housewares industry opportunities to expand its implementation of smart technology to new categories and products. From Millennials to Gen Xers to Baby Boomers, consumers are looking to fill their spaces with connected products for every room in the home and…

The Myths of E-Commerce Design

IHA speaks with Bryce G. Rutter Ph.D, founder and CEO Metaphase Design Group, Inc., to learn about his upcoming presentation at the 2018 International Home + Housewares Show about how to design products and experiences for omni-channel shoppers and how to advise retailers challenged by the merging of physical and digital spaces. At the Show, the Innovation Theater will feature…

Smart Home Mass-Market Adoption: Are We There Yet?

IHA connected with designer Lou Lenzi, a professor who prepares future managers for the Internet of Things market, to talk about consumer acceptance of smart home products that he will discuss at the at the 2018 International Home + Housewares Show. At the Show, the Innovation Theater will feature 21 presentations over four days. Topics discussed will include smart home,…

Global Growth Trends in Small Appliance Markets

IHA spoke with Udo Jansen of GfK’s Retail and Technology office in Nuremberg, Germany, to learn about the global trends in the market for small appliances. He will discuss these developments in his presentation at the 2018 International Home + Housewares Show at the Innovation Theater. During the four days of the Show, 21 presentations in the Innovation Theater will address…