By Larry Stopa, E-Power Marketing The Digital Education Series of Blog posts are designed to help IHA members take advantage of the marketing opportunities that the Internet offers. The Internet has changed retail marketing in a number of ways, including the channels used to deliver your messages to your customers. Embrace those changes and you will enjoy sales better than…
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Using Online Marketing to Build Branding, Part 2: Display Your Brand’s Personality on Social Media
By Larry Stopa, President of E-Power Marketing Social Media provides a powerful means to interact with your target audience. Listen to what is being said about your brand in social chatter. Is that the perception you want? If not, Social Media offer channels to change audience perception. When posting on Social Media sites, don’t limit your communications to your brand. Expand…
CONTINUE READINGUsing Online Marketing to Build Branding Part 1: A Strong Website Sets the Foundation for Success
By Larry Stopa, President of E-Power Marketing The International Housewares Association is committed to helping members succeed in the digital marketplace. The Blog posts in the Digital Education Series are designed to help IHA members take advantage of the marketing opportunities that the Internet offers. Larry Stopa, President of E-Power Marketing, opens the series with the…
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