by Michelle Hespe Michelle Hespe catches up with Adrienne Weiss – a U.S. brand strategist, to talk about storytelling and her approach to branding. Adrienne Weiss and her team are legendary in branding in the U.S. and around the world. If you have eaten a burger or a donut, bought jeans or pumped your own gas, you have probably been up close and personal with brands they have…
CONTINUE READINGPorland of Turkey, one of the five gia Global Honorees this year, has a long, rich and colorful history. We look into what makes this manufacturer and retailer of porcelain stand out from the rest. by Michelle Hespe Porland’s logo features a ballerina executing a perfect pirouette. This elegant symbol conveys both beauty and strength, reflecting the grounding philosophy of this manufacturer and retailer of porcelain. The word…
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