It takes more than the two “C”s caught between the “S”s to spell SUCCESS in retail today. It used to be about COMFORT and CUSTOMER CONVENIENCE. It always was somewhat about COST CONTROL. Lately it has been about COMMUNITY SPACES and CONSERVATION—though by going “green” you are serving the community as well. Let’s talk about COMMUNITY SPACES. Anybody who lives in or near New…
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THE C GENERATION
Have you heard of the X and Y Generations? Have you figured out yet who they are, what they are and if they are who your customers are—and if they are, how do you treat them? Well, forget the X and the Y and any other letter in the alphabet except for the letter C. According to some of the retail sages and solons, today’s shoppers are all part of the great new C Generation, and…
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