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The New Rules of Engagement

The New Rules of Engagement

Get Connected, Stay Fresh, Make It Personal It’s never been more important to view consumers in three dimensions, Tom Mirabile told an audience equipped with 3D glasses at the 2016 International Home + Housewares Show. “Today’s housewares consumers are multi-faceted, and embracing change is crucial,” said Mirabile, who is IHA’s lifestyle trend forecaster and the senior vice…

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THE C GENERATION

THE C GENERATION

Have you heard of the X and Y Generations? Have you figured out yet who they are, what they are and if they are who your customers are—and if they are, how do you treat them? Well, forget the X and the Y and any other letter in the alphabet except for the letter C. According to some of the retail sages and solons, today’s shoppers are all part of the great new C Generation, and…

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