Earning trust is more difficult than ever given the number of brands and media competing for your customers’ attention. Traditionally, brands have relied on expensive marketing campaigns involving TV and print elements, but with the development of the internet, new marketing opportunities have emerged. Customers are increasingly relying on peer reviews and recommendations…
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Understanding Influencers
The tools of the trade for retailers have irrevocably changed. Today, it’s not good enough to sell great products and have great staff. Today, social commentary is word of mouth, and influencers can provide a route to gaining more traction in a world where the union of technology and social media is king. Let’s start with the basics and work our way up to a more complex…
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Influencer Marketing: Turning Housewares Consumers into Marketers
IHA gets acquainted with branding expert Stephen Reily, founder of the Vibrant Nation marketing agency, for a preview of his upcoming presentation at the 2017 International Home + Housewares Show in the Innovation Theater. Stephen Reily is an attorney and serial entrepreneur who has founded IMC, a brand licensing agency that develops new products for some of the world’s…
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