Earning trust is more difficult than ever given the number of brands and media competing for your customers’ attention. Traditionally, brands have relied on expensive marketing campaigns involving TV and print elements, but with the development of the internet, new marketing opportunities have emerged. Customers are increasingly relying on peer reviews and recommendations…
CONTINUE READINGPorland of Turkey, one of the five gia Global Honorees this year, has a long, rich and colorful history. We look into what makes this manufacturer and retailer of porcelain stand out from the rest. by Michelle Hespe Porland’s logo features a ballerina executing a perfect pirouette. This elegant symbol conveys both beauty and strength, reflecting the grounding philosophy of this manufacturer and retailer of porcelain. The word…
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