International Housewares Association

Howard Lim, founder of How Creative, wants to know how housewares companies define success. Is it higher profits, more customers, being recognized as an industry leader, more time with your loved ones and less time at the office or making a difference in humanity? Whatever the goals, Kim says companies can accomplish them with a holistic branding plan that is built into the…

Consumers once were largely unaware of brands and their strength as pillars of self identify, but today they consciously want branded products that make them feel good about their purchases for that reason. That affinity is responsible for billions of dollars in sales every year through licensing and brand extension, a panel of licensing experts said. Consumers buy licensed…

The kitchen, long a bastion of uniformity with few product choices and a narrow use has turned into a prime living and entertainment space full of color and new devices, according to the American Living Survey conducted by Design Research. “Where once you had a very simple kitchen, where the tiles were all the same, the floor was one material and the countertop was all one…