by Vicki Matranga, Design Programs Coordinator (Jonathan Knowles continued) Participants Share Common Issues and Discover Relevancies in Workshop Exercises After tabulating the morning’s exercise worksheets during the lunch break, Knowles presented a simple analysis at the afternoon session. He commented on different dynamics at companies of varied sizes: smaller companies…
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LIVE from the IBC Global Forum: Jonathan Knowles, Rethinking the 4 P’s — From Selling Products to Selling Solutions
by Vicki Matranga, Design Programs Coordinator Tuesday, June 17, 2014 IHA’s Global Forum kicked off with Jonathan Knowles’ engaging presentation that updated the traditional 4 P’s of marketing—product, price, place and promotion—for a fresh approach to marketing in today’s global business-to-business environment. Those earlier strategies lead marketing and sales teams to…
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