Day Two: Session Two SOCIAL MEDIA: Influencing the Consumer Path to Purchase Katy Lynch, SocialKaty/Manifest Digital Engaging the Consumer through Social Media Marketing You’ve heard the term “social media marketing” a million times. Your business probably already uses Twitter and Facebook. But how do you really use these sites, as well as other outlets, to their…
CONTINUE READINGKathleen Henson
CHESS 2014 Examines the “Consumer Path to Purchase”
The consumer’s path to purchase has grown from simply shopping at brick and mortar stores to surfing online retailers, buying direct from manufacturer websites or visiting a store to see a product then finding the best deal online. Industry experts and senior housewares executives will explore what navigating this omni-channel retailing means to housewares suppliers during the…
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