By Vicki Matranga, Design Programs Coordinator The four days of the 2015 International Home + Housewares Show will be packed with events and educational sessions. To help you plan your valuable time at the Show, we preview the 21 presentations that will take place in the Innovation Theater in the Lakeside Center. Don’t miss the chance to meet the speakers in person and for the…
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2014 CHESS Conference Highlights: Katy Lynch, Oren Katzeff, and Kathleen Henson
Day Two: Session Two SOCIAL MEDIA: Influencing the Consumer Path to Purchase Katy Lynch, SocialKaty/Manifest Digital Engaging the Consumer through Social Media Marketing You’ve heard the term “social media marketing” a million times. Your business probably already uses Twitter and Facebook. But how do you really use these sites, as well as other outlets, to their…
CONTINUE READINGCHESS 2014 Examines the “Consumer Path to Purchase”
The consumer’s path to purchase has grown from simply shopping at brick and mortar stores to surfing online retailers, buying direct from manufacturer websites or visiting a store to see a product then finding the best deal online. Industry experts and senior housewares executives will explore what navigating this omni-channel retailing means to housewares suppliers during the…
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