Day Two: Session Four The New Retail Landscape: Reaching the Omni-Channel Shopper Ken Harris, Managing Partner, Cadent Consulting Group As manufacturers and conventional retailers turn their attention and resources toward digital commerce, a critical question needs to be asked: What is the best path for your company if 95-99% of your business is through conventional…
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CHESS 2014 Examines the “Consumer Path to Purchase”
The consumer’s path to purchase has grown from simply shopping at brick and mortar stores to surfing online retailers, buying direct from manufacturer websites or visiting a store to see a product then finding the best deal online. Industry experts and senior housewares executives will explore what navigating this omni-channel retailing means to housewares suppliers during the…
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