What is an “Influencer”? And how can your brand benefit from influencing them? Melissa Maker and Chad Reynolds, the creators of Clean My Space, and Gemma Stafford and Kevin Kurtz, the creators of Bigger Bolder Baking, outlined for CHESS attendees how social media celebrities can assist housewares marketers in reaching key audiences to help build their brands. Melissa Maker…
CONTINUE READINGPorland of Turkey, one of the five gia Global Honorees this year, has a long, rich and colorful history. We look into what makes this manufacturer and retailer of porcelain stand out from the rest. by Michelle Hespe Porland’s logo features a ballerina executing a perfect pirouette. This elegant symbol conveys both beauty and strength, reflecting the grounding philosophy of this manufacturer and retailer of porcelain. The word…
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