IHA checked in with Steve Katz, creator of Man the Kitchen, about his latest research on the behavior of male cooks in the kitchen and their preferences for products and environments at retail that he will discuss at the at the 2018 International Home + Housewares Show. At the Show, the Innovation Theater will feature 21 presentations over four days. Topics discussed will…
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The Recipe for Strategic Merchandising
IHA learns from Steven L. Katz, MAN THE KITCHEN, CEO and founder, about his presentation at the 2017 International Home + Housewares Show. Steve looks at what happens in the kitchen through a lens that blends anthropology and psychology to capture and understand the unique traits observable among male home cooks. Steve’s presentation kicks off the four days of programs at…
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Innovation Theater Lineup at 2017 International Home + Housewares Show
The purchasing desires and habits of Boomers, Millennials and GenXers and the differences in how and why men and women shop for home goods are some of the topics trend analysts will address during sessions in the Innovation Theater at the 2017 International Home + Housewares Show, March 18 - 21 at Chicago’s McCormick Place complex. Four programs outlining age and gender…
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