What is an “Influencer”? And how can your brand benefit from influencing them? Melissa Maker and Chad Reynolds, the creators of Clean My Space, and Gemma Stafford and Kevin Kurtz, the creators of Bigger Bolder Baking, outlined for CHESS attendees how social media celebrities can assist housewares marketers in reaching key audiences to help build their brands. Melissa Maker…
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Influencer Marketing: Word of Mouth Marketing Begins with Trust
Earning trust is more difficult than ever given the number of brands and media competing for your customers’ attention. Traditionally, brands have relied on expensive marketing campaigns involving TV and print elements, but with the development of the internet, new marketing opportunities have emerged. Customers are increasingly relying on peer reviews and recommendations…
CONTINUE READINGInfluencer Marketing: Melissa Maker Interview
Cleaning and baking—two core categories in the housewares industry. CHESS presents two women who influence world-wide audiences about these home activities. Melissa Maker and Gemma Stafford saw fresh opportunities in the emerging social media space and they built their businesses and their audiences the old-fashioned way—with a lot of hard work. Melissa will be joined on by her…
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Setting up for Success with Social Media
When Melissa Maker looked critically at her Toronto-based cleaning business in 2006, she knew that with the internet and social media cementing itself in people’s daily lives and with YouTube being recognized as more than just a platform for musicians, she could leverage what was happening in this brave new world of technology to increase her brand visibility and ultimately,…
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Inspiring the Path to Purchase: Social Media Influencers
Meet Melissa Maker, the woman behind the Clean My Space YouTube channel, and Beth Le Manach, the woman at the helm of YouTube’s Entertaining with Beth. Millions of people view these clever cleaning and cooking queens online, making them some of today’s top social media influencers and YouTube stars. There is one obvious thing that Melissa Maker and Beth Le Manach have in…
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