Two managers from MercadoLibre, Carlos Cernadas, head of cross border trade and Maximo Bach, housewares buyer and category development manager, presented Latin America as a new growth channel through e-commerce. Mr. Cernadas joined MercadoLibre in 2016, after more than eight years of experience working with multinational corporations including Walmart, PwC and Deloitte. He…
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MercadoLibre: Latin America’s Largest Online Retailer
As a preview to their presentation during the upcoming IBC Global Forum, the following is a brief on MercadoLibre, the leading Latin American e-commerce retailer. MercadoLibre was established in August 1999 in Argentina and rapidly expanded to Brazil (as MercadoLivre.com), Mexico and other South American countries. It is the largest e-commerce retailer in Latin America,…
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