Digital commerce has unlocked dramatic new growth opportunities for housewares, but it also has unleashed new dangers. From the spread of counterfeit products to fake reviews to slashed postal rates on China-direct consumer shipments, the housewares industry is on guard as it works to adapt to a vast digital marketplace without the boundaries, checks and balances of traditional…
CONTINUE READINGPeter Gianetti
CHESS 2014 Examines the “Consumer Path to Purchase”
The consumer’s path to purchase has grown from simply shopping at brick and mortar stores to surfing online retailers, buying direct from manufacturer websites or visiting a store to see a product then finding the best deal online. Industry experts and senior housewares executives will explore what navigating this omni-channel retailing means to housewares suppliers during the…
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