Retail Branding

Adrienne Weiss and her team are legendary in branding in the U.S. and around the world. If you have eaten a burger or a donut, bought jeans or pumped your own gas, you have probably been up close and personal with brands they have helped create or energize. Weiss’s branding prowess started when she worked for Applause and helped build the “Smurfs” into a monster global brand in…