Having a plan is important in all areas of business, but it may be even more important when selling products on an international basis. Conducting international business is complex, and you need to properly plan in order to maximize global success. Creating a plan for each of the following eight topics is essential for success overseas, and the combination of these plans…
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Export 101: Understanding Sales Channels
One of the first decisions to be made when choosing to sell into a new market/region internationally is how to go to market. From one end of the spectrum, there is the allure of selling Direct to Retail (DTR), establishing a selling relationship directly with a key retailer, and on the other end of the spectrum, the completely hands-off method of utilizing an Export Management…
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