In 2015, the online sales of housewares and home furnishings "accounted for 18% of the overall market and generated $18.67 billion, an increase of 220 basis points from a 15.8% market share in 2014". Online shopping retail sales in general are expected to grow steadily and the International Housewares Association is committed to maximizing the success of the home products…
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Influencer Marketing: Turning Housewares Consumers into Marketers
IHA gets acquainted with branding expert Stephen Reily, founder of the Vibrant Nation marketing agency, for a preview of his upcoming presentation at the 2017 International Home + Housewares Show in the Innovation Theater. Stephen Reily is an attorney and serial entrepreneur who has founded IMC, a brand licensing agency that develops new products for some of the world’s…
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