By: Dr. Patrick Lynch, Clinical Assistant Professor of Analytics and Leadership at Thunderbird School of Global Management “The brands and manufacturers have all the power!” exclaimed an Instagram social influencer during a recent interview. That may sound strange to leaders in most companies overwhelmed by social media morass from Twitter to Facebook to YouTube. Where to…
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CHESS 2017 Recap: Influencer Marketing
What is an “Influencer”? And how can your brand benefit from influencing them? Melissa Maker and Chad Reynolds, the creators of Clean My Space, and Gemma Stafford and Kevin Kurtz, the creators of Bigger Bolder Baking, outlined for CHESS attendees how social media celebrities can assist housewares marketers in reaching key audiences to help build their brands. Melissa Maker…
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Inspiring the Path to Purchase: Social Media Influencers
Meet Melissa Maker, the woman behind the Clean My Space YouTube channel, and Beth Le Manach, the woman at the helm of YouTube’s Entertaining with Beth. Millions of people view these clever cleaning and cooking queens online, making them some of today’s top social media influencers and YouTube stars. There is one obvious thing that Melissa Maker and Beth Le Manach have in…
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