If you’re looking to sell your products into the UK, here’s an update on how the market operates – and how to capitalise on a consumer audience keen on innovation. PR Direct often hears from international brands how difficult the UK market is. Take heart! It’s not difficult just “different” – even compared to our mainland European cousins (and that’s before Brexit even…
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John Lewis: Key UK Retailer Update
As a preview to her presentation during the upcoming IBC Global Forum, the following is a brief on British retailer John Lewis Partnership and Anna Berry, Head of Buying for Gifts, Cook and Dine. John Lewis Partnership has 48 stores throughout the UK as well as their e-commerce business. Together with their sister retailer, Waitrose, annual sales reach over GBP 11 bn, with…
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