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Using Online Marketing to Build Branding, Part 2: Display Your Brand’s Personality on Social Media

By Larry Stopa, President of E-Power Marketing Social Media provides a powerful means to interact with your target audience. Listen to what is being said about your brand in social chatter. Is that the perception you want? If not, Social Media offer channels to change audience perception. When posting on Social Media sites, don’t limit your communications to your brand. Expand…

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Housewares 2011: A visual experience

By Wes French, Social Media Coordinator Miss the 2011 Housewares Show? Catch up with all our videos and pics from YouTube and Facebook! Check out all the videos from this past Show and other events from past years including old shows and press events on our YouTube page! See photos from the 2011 Show floor as well as some of the great events that took place in Chicago this…

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