By Larry Stopa, President of E-Power Marketing Social Media provides a powerful means to interact with your target audience. Listen to what is being said about your brand in social chatter. Is that the perception you want? If not, Social Media offer channels to change audience perception. When posting on Social Media sites, don’t limit your communications to your brand. Expand…
CONTINUE READINGArchives for April 2013
Using Online Marketing to Build Branding Part 1: A Strong Website Sets the Foundation for Success
By Larry Stopa, President of E-Power Marketing The International Housewares Association is committed to helping members succeed in the digital marketplace. The Blog posts in the Digital Education Series are designed to help IHA members take advantage of the marketing opportunities that the Internet offers. Larry Stopa, President of E-Power Marketing, opens the series with the…
CONTINUE READINGStaying Relevant
Pauline Herbst speaks to IHA’s lifestyle trend forecaster Tom Mirabile, Senior Vice President of Global Trend & Design, Lifetime Brands, Inc., about top consumer trends for 2013-2014 and what manufacturers and retailers alike must do to stay relevant. Mirabile says, “The big message is that sometimes we lose perspective on who the consumer really is and what is important…
CONTINUE READINGPantone Style and Substance
2014 Pantone Palettes Introducing the 2014 Pantone color palettes at the International Home + Housewares Show, Leatrice Eiseman, Pantone Color Institute’s Executive Director, explained that although there are a lot of new trends in the 2014 Pantone palettes, there are also some familiar themes recurring. For example, consumers have an attachment to the “preppy” type of vintage…
CONTINUE READINGFalling in Love With Life
I photograph design specialist Asko Ahokas standing in front of a giant projected pipe. The picture references Hitchcock, with Ahokas’ tall hound’s-tooth suited form silhouetted onscreen. The wooden pipe in the background is unsmokable, its bowl non-existent. These are all fitting elements for a presentation entitled “Romantic and Practical” although its working title of…
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