By Larry Stopa and Molly Guendert Blogs are an important tool for improving branding and search visibility. According to a Search Engine Journal study, companies that Blog have 434% more indexed pages than companies who don’t, which means better visibility and more leads. If your brand isn’t seeing the results it would like from its Blogging efforts, you may want to use…
CONTINUE READINGArchives for May 2013
gia Global Honorees: New Zealand’s Taylor Road Homewares
By Piritta Törrö, International Marketing & Business Development Michelle Hespe caught up with Anne and John Heng, after their New Zealand-based store, Taylor Road Homewares, became a Global Honoree at the Global Innovation Awards (gia) in Chicago. Organized by the International Housewares Association (IHA) during the International Home + Housewares Show, the awards have…
CONTINUE READINGGlobal Forum Presents Opportunities to Learn from non-US Retail Buyers
Save the date for the 2013 HECNA Global Forum, taking place September 15-18 in Panama City, Panama at the Trump Ocean Club. Registration and hotel booking details will be available by mid-June. With the focus of providing opportunities for attendees to increase exports through networking and education, the 2013 HECNA Global Forum will include: Executive…
CONTINUE READINGThe Color Game
Michelle Hespe chats with Leatrice Eiseman, Pantone Color Institute’s Executive Director, about her view on the cycles of color and how to decide on what is best for your business. It was once commonly said that fashion, and thus trends and colors, had a 10-year cycle, but in today’s world, that’s really no longer the case. As a global consciousness of the environment and…
CONTINUE READINGgia Global Honorees: Italy’s Quality Living
By Piritta Törrö, International Marketing & Business Development Combining housewares and homes doesn’t sound like anything groundbreaking at first. But two Italian men from the world of property development are redefining the essence of home buying and its link to housewares retail. And doing this, they won one of the five gia Global Honoree awards this year. Michelle…
CONTINUE READINGWebinar: Using Show Buyer & Media Lists
Free Webinar: Using the International Home + Housewares Show Buyer & Media Lists Date: Tuesday, May 7 Time: 11:30 AM - 12:30 PM CDT SIGN UP FOR THE WEBINAR > Webinar Details Make the most of your Show follow-up with the FREE buyer and news media lists from IHA. This webinar will teach you how to…
CONTINUE READINGInspiring the Industry
Michelle Hespe chats with Wolfgang Gruschwitz about how and where he finds inspiration in the world around us. Wolfgang Gruschwitz is the owner and managing director of the Gruschwitz Corporation, which offers full-service retail store design and visual merchandising expertise to retailers. His company has high profile clients such as ZARA and Burberry, and he also lectures…
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