The home and housewares industry knows all about trends, changing styles and evolving technology. As much as those concepts apply to products and brands, they hold just as true for marketing practices. For brands to remain competitive and compelling, they not only need to keep their products and technology imaginative and functional, they also have to market those products effectively. With so much innovation in the housewares industry, it can be hard to set your brand apart from the rest. Marketing professionals understand that to be able to differentiate and promote their brands, they have to be creative and innovative. This, along with a shift in consumer behavior has sparked a change in the marketing field.
A recent survey by Adobe stated that 76% of marketers think that the marketing industry has changed more in the past two years than the past 50 years. This is incredibly apparent in the home and housewares industry. From Press Events and Marketing Kits, the IHA is committed to helping its members successfully promote their brands at the Show and beyond. These resources are extremely beneficial and are valuable assets provided by the Association. In addition to these marketing tools, the IHA is also committed to helping Housewares brands succeed online because they understand the impact and opportunities Digital Marketing presents.
The Internet is used by both consumers and retailers for a variety of reasons. From comparing prices and getting reviews and feedback on products to watching trends and making industry connections, Digital Marketing has impacted the Housewares industry in new and exciting ways. Search Engine Optimization, Digital Advertising and Social Media Marketing offer brands of all sizes new ways to not only advertise to their target audiences, but also to build relationships and grow their brands online. According to the previously mentioned Adobe study, 60% of marketers expect their companies to invest more in Digital Marketing technologies this year. Is your brand keeping up?
Whether you are a business owner or a marketing professional, an established brand or a new start up company, a retailer or an exhibitor, an Online Marketing expert can offer unique insights and solutions for you. From answering questions and providing industry advice to tailoring custom Digital Marketing solutions to meet your business goals and objectives, an Online Marketing specialist with a fresh perspective can be an asset for you and your company.
As a full service Online Marketing agency, E-Power Marketing understands that every brand is different and their marketing and business goals are as well. We have been specializing in Online Marketing since 1998 and have worked with the IHA since 2001. At the 2014 International Home + Housewares Show, E-Power Marketing will be available for individual Q & A sessions for IHA members. This is a unique opportunity for you to sit down with professional digital marketers to gain a better understanding of what your brand is doing well and what next steps could make all the difference. For more information, or to set up your time to meet with the E-Power team at the 2014 IH+HS, please contact Adrian Bredeson (adrian@epower.com) today.
