Day One: Session Two Path to Purchase – The Big Picture Tony Chapman, Founder/CEO, Capital C A wave of disruptive change is rendering conventional marketing strategy obsolete: retail is saturated, media is fragmented, clicks are overrunning the bricks and working dollars have to work harder. Chapman sees an unprecedented opportunity for entrepreneurs who have the courage to…
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2014 CHESS Conference Highlights: AJ Khubani, Brian Melzer, Jay Zilinskas, Peter Giannetti, and Richard Boynton
Chief Housewares Executives Gather at Annual Strategic Senior-Level Conference Tuesday, October 7, 2014 By Vicki Matranga, Design Programs Coordinator Chief housewares executives eager to hear the latest from the front lines of the industry learned from experts who addressed IHA’s annual CHESS conference October 7 and 8. The two-day conference, held at the Loews Chicago…
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