Trend Bible is a home and interiors-dedicated forecasting agency working with leading international brands to help them understand the future of their market. They forecast future trends in the behavior of consumers in a two-five year timeframe and analyze how this will impact the home environment.
The Trend Bible seasonal forecasts for the home and interior industry are published twice a year in the form of a trend book, which sells in 22 countries to some of the world’s most recognized brands. They also provide bespoke trend and insight services to brands that want more specific, tailored forecasts.
As we move into 2015, it’s good time to look ahead to the trends we can expect to see over the coming year. Here we reveal one of four trend themes we forecast for the Autumn Winter 2015 season called Migrate.
What’s driving this trend?
The starting point for all of our forecasts is understanding the shifts in consumer behavior and how this is affecting life at home.
A key catalyst for the season’s theme, Migrate, is our increasing reliance on digital technology. So much of the technology we use is designed to make our lives easier. It’s designed to prevent us from wasting time when making decisions, or to speed up learning how to do something new. Technology often gives us a helping hand, guiding us by GPS when we’re in an unknown territory, but it’s also damaging our in-built sense of direction.
It’s also doing something to our ability to cope without our technological aids, as we suddenly realize fundamental skills are becoming eliminated from everyday life. As our lives become increasingly urban, we find ourselves removed from nature, unable to read the signals of the real world and distanced from the ‘aural indicators’ in our environment.
The changing of the seasons offers stability and reassurance, as we value the messages Mother Nature sends. In a world where humans have control over so much, from monitoring our own health to genetically modified crops – those things that are timeless, unstoppable and immovable have an even greater value and mystery. We turn our attention to sensorial indicators in our environment; falling autumn leaves and the first flock of migratory birds leaving for warmer climes.
There is a significant change in pace here, as we see nature as something to be studied, appreciated and understood. Balancing out our screen-based activities with real experiences, and emotive or tactile interactions means our appetite for products and design that draw us closer to nature is heightened.
We cherish objects that are built to last and humbly acknowledge the patience and dedication required to produce beautifully considered and crafted products.
How will this influence design for the home?
We bring natural elements indoors with us, from tactile wood to tree and fern imagery. There is also room here for a softer, more playful interpretation, featuring hibernating characters and references to being with nature.
Nature sends out signals for the change of the seasons as we see birds migrate to warmer climes across cold skies and the leaves begin to fall from the trees. We withdraw indoors for comfort and warmth, where the tactility of our surroundings engages and comforts us.
Described as “‘refined rustic’” this story takes inspiration from nature, but home products have a refined, grown-up look to them. For textile prints, there is a delicate, microscopic attention to detail that feels extremely refined.
There is a contrast between heavier, substantial elements like heavy-based ceramics and chunky wood, and fine delicate microscopic detail explored through print and fine fabric constructions.
Blues remain important for Winter 2015, from softer duck egg shades to dark navy. Palettes should balance lighter winter-sky shades with teal and ochre-green. Gentle, subdued colors are mostly used for matt, chalky surfaces and the tonality emphasizes texture across ceramics, paper products and textiles.
White, pale grey or oatmeal ground colors are used in prints to add an earthy, natural look.
To find out more about how this story translates into beautiful products for the home, along with three other inspiring trends for the season, the Trend Bible Autumn Winter 2015/16 Trend Book is now available to purchase. Please email firstname.lastname@example.org.
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