By Vicki Matranga
Design Programs Coordinator
GfK, founded in 1934 in Germany, is one of the largest global marketing research companies. With more than 13,000 employees in countries on every continent, GfK identifies and develops strategic opportunities; collects and analyzes large data sets and offers business solutions in many areas from consumer experiences to supply chain management. GfK conducts research in more than dozen industries including consumer goods, retail, fashion and lifestyle, energy, automotive and health.
We’re speaking today with Udo Jansen, GfK’s global director for small domestic appliances in the retail and technology sector. Mr. Jansen, based in Germany, works with colleagues in more than 70 countries to measure and track trends in the small appliance business. From emerging markets (China, Russia, India, Brazil) to more mature, but influential countries (Germany, Italy, France, Japan) Mr. Jansen enjoys a front row seat to industry trends including Smart Innovations and other technology-driven feature developments.
Mr. Jansen, in the past few years, what has changed most in your business? How has your company met these challenges?
There are a number of trends impacting our business including retailer consolidation, online sales, and emerging Smart Technologies. In addition, new technologies and innovations are driving growth in all segments from food preparation to floor care. Of course, at the same time, the global markets are in flux with uncertainties driven by China, Russia and Brazil, compounded by currency fluctuations. GfK has local offices in more than 70 countries where we track and measure home appliance trends and we advise clients on market developments.
Why did you choose to speak at the International Home + Housewares Show?
This Show is a leading global event. While GfK does not have a small appliance operation here in the United States, the International Home and Housewares Show serves as a forum to meet with other industry leaders including global clients and those interested in global expansion to regions like Latin America, Africa, and Asia.
Tell us what you will be speaking about and how and this topic is important for Show audiences.
There is tremendous potential in developing regions around the globe, from Latin America to Southeast Asia, China, India and Africa. Yet each market is entirely unique! At the same time, innovation is driving new products and sub-classes in long-established categories. Combining these dynamics and driving informed discussions with retail partners (region by region) is an essential component of global brand building.
Small Appliances: Opportunities for Global Growth
Lakeside Center E350
March 6, Sunday, 12:30 -1:20 pm
What do you see as consumers’ biggest concerns regarding housewares products?
Our sense is less of concern and more enthusiasm for the innovations that are driving lifestyle convenience and time-saving solutions at an affordable price.
What are some of today’s trends or issues that new product development professionals and/or retailers face in the housewares market?
Understanding feature and price trends and building a retailer (Internet) strategy to fit your global brand is an enormous challenge and opportunity both!
Thank you, Mr. Jansen, for giving us a preview of your presentation. As many of our exhibitors engage in global trade and our Show hosts retailers from around the world, your topic appeals to a broad audience. I’m sure your presentation will provide unique insights and pertinent information to help listeners grow their business.
Be sure to hear Udo Jansen’s presentation on Sunday, March 6th at 12:20 pm in the Innovation Theater, E350. Learn more about GfK’s services or contact him directly:
Global Director Small Domestic Appliances
GfK Retail and Technology GmbH | Germany
+49 911 395 2936
The four days of the 2016 International Home + Housewares Show will be packed with events and education. To help you plan your valuable time at the Show, we introduce you to the speakers and the 21 exciting presentations that will take place in the Innovation Theater in the Lakeside Center. Gain cutting edge insights that you can apply to your work. All programs are audio-recorded and will be available at www.housewares.org after the Show.