by Leatrice Eiseman, Executive Director Pantone Color Institute
Key color stories for 2018 break free from traditional thinking. Colors are revitalized, hues are mixed in novel combinations and new color directions instantly and effectively express a fresh approach that satisfies the consumers continuing need for newness.
Metallics we know are classic, but they have really moved over into neutrals. There’s also a continued fascination with iridescents. And, there is a movement to more exotic or intense colors, which is a contrast to the popularity of pastels in the last few years…though those colors are not going away.
Verdure is all about the continuing, vigorous quest for health and well-being, with a profusion of shades from nature expressing abundance, vitality, freshness, renewal and regrowth.
Resourceful suggests two meanings to consumers. First, there is the need to cleverly re-use, renovate and refurbish what they already own. Second, is the urge to inject fresh and innovative ideas to create a bright, new way of life. This youthful sense of invention is expressed in a strongly trending combination of opposites on the color wheel.
Playful speaks to the need for products or surroundings that are confident, quirky and out-of-the-ordinary. To match the mood, they muster shapes, finishes and color. They are bright- and light-hearted.
Low key and upscale, Discretion is a palette of subtle blends and harmonies in both color and texture. Expressing a sense of decorum and modest luxury; colors are quietly strong and artfully understated.
Filled with multicultural influences that come together in unpredictable ways, the Far-fetched palette reaches deeply into a global trove of color sources to produce warmth and light.
Intricacy expresses as much about circuitous, complex patterning that achieves dramatic dimensionality through complex layering as it does about the co-mingling of classic shades with the glimmer of metallics.
In the language of color, Intensity implies a certain strength, power, depth, and sophistication. Inspired in part by designs of the past, this potent palette of modern jewel tones provides an eclectic mix of reinterpreted styling and color.
In an ode to the future, TECH-nique features hues that seem to shine from within. Fabrications are similarly futuristic looking, often radiating a high sheen on top of both crackled and clear effects, such as pearlescence, opalescence and translucency, often infused with light related technology.
The audio recording of the presentation is available at http://www.housewares.org/education/presentations-webinars.
Extracted with permission from PANTONE®VIEW home + interiors 2018 trend forecast.
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