by Jenna Galley, Marketing and Insight Assistant, Trend Bible
Trend Bible is a home and interiors-dedicated forecasting agency working with leading international brands to help them understand the future of their market. They forecast future trends in the behavior of consumers in a two-to-five year timeframe and analyze how this will impact the home environment.
Looking ahead to 2018, there are several shifts in consumer mood that are driving trends in design for the home. One major influence is a growing consumer desire to rediscover cultures that have stood still in time. In a world of newness, traditions gain an air of intrigue, influencing a much more vibrant and hand-crafted aesthetic within the home.
Iberian Spirit, as forecast in our Spring Summer 2018 trend book, captures the laid-back temperament of summer festivals bursting with color, craft and street food. Modern food festivals bring together different communities and families, blending new influences with time old traditions.
Cultural references from the Iberian Peninsula and the Mediterranean inspire an exciting blend of materials and patterns in the home. The blend of old time traditions and modern food festivals filters through for a fresh summer look with a hint of nostalgic familiarity. Decorated with vivid color and pattern, the home becomes a spirited communal space for entertaining and making the most of long, warm summer days with family and friends. Providing an exclusive preview into this trend, we explore some of the key design elements.
This high summer story allows for a variety of vivid and strong color combinations. Rich pink shades are balanced out with cooling shades of blue and teal. Brighter orange hues allow for vibrant pops of color that inject warmth into this trend.
Filtering through to a number of product categories including textiles, furniture and lighting, woven design appears handmade and slightly rustic. Hand woven fabrics are important for bedroom and living environments in particular, introducing a tactility and comfort into the home.
Expressive Painterly Marks
Abstract and expressive painterly marks across decorative accessories and prints have a hand- rendered quality. Mark-making effects and handpainted textures work particularly well for bedding and textiles within the home, while for wall art and greetings a blend of florals and bold shapes are key. Color blocking and expressive pattern add personality and high energy to this vibrant, summer trend.
A mixture of materials such as ceramic, wood and cork are combined to add traditional decoration across product design. Adding texture and tactility, terracotta ceramics and rattan are combined for kitchenware while woven trims are wrapped around tinted glass for decorative lighting.
Iberian Spirit forms 1 of 4 trends published in our Spring Summer 2018 Home and Interiors trend book, available to buy now from our online shop – www.trendbible.com/shop.
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