by Rebecca Charlton, Trend Researcher, Trend Bible
Trend Bible is a home and interiors-dedicated forecasting agency working with leading international brands to help them understand the future of their market. They forecast future trends in the behavior of consumers in a two-to-five year timeframe and analyze how this will impact the home environment.
A longing sense of place and desire to reconnect with the earth unites trends this season, as consumers are drawn to barren desert landscapes and open skies.
As forecast in our Home & Interiors Spring Summer 2019 trend book, Grounded sees the home take on an earthly quality as consumers look to go back to basics. Design takes on a natural and rustic approach where objects have a real focus on craftsmanship and tactility.
Natural, sun bleached materials are rustic, gritty and highly textured and products have the feeling that they have been unearthed from ancient civilizations. The continued focus on craftmanship sees etching and carving becoming key for designing unique products. For textile design, tufts, fringing, sheers and braids are used to add tactility to this summer trend.
Color
A delicate balance of neutrals, tonal oranges and blues creates a harmonious palette for this primitive story, which allows us to cool down in this hot landscape. Mocha and smoke grey shades provide pale neutral grounds whilst the deep blue adds a darker edge to this story.
Fringing
This story celebrates the tactility you can achieve from fringing and tufted fabrics. Products and accessories are adorned with decorative hanging pieces of fringing, updating simple products with a primitive aesthetic.
Half Moon
Semi circles and half-moons are a key micro trend for print and shape direction. Half-moons are sliced, overlapped and interlocked for decorative accessories and scaled down for simple updates on cushions and ceramics. Copper and metallic oranges are used as a color highlight across decorative products.
Short Legs
Simple shapes add a modern feel to the otherwise earthy trend. For furniture design consider using simple features like thin legs and cylindrical bolster cushions. For decorative accessories and ceramics, add feet to give them height.
Grounded forms one of four trends published in the Trend Bible Spring Summer 2019 Home & Interiors trend book, available to buy now from their online shop at www.trendbible.com/shop.
For more information on how trend forecasting can grow your business, contact enquiries@trendbible.com.
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Trend Bible will be presenting some of the key trends for the home that retailers should be responding to for 2020 at the International Home + Housewares Show in March. To learn more, visit www.housewares.org/show/innovation-theater.
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