by Vicki Matranga
Design Programs + Services
The 2014 International Home + Housewares Show will feature the winners of the 3rd annual IHA Innovation Awards. From thousands of new products on view at the Show, 13 products are named the Best in their categories. Products selected as winners can be entered by large companies or startups. The innovation and design is what matters!
We tracked down some of the 2013 Best in Category winners to learn how the award affected their products’ launch. Exhibitors reported that relationships with major retailers and valuable media coverage developed within the first months after the Show.
Mirror Responds to Users
With more than two years in research and development, simplehuman’s sensor mirror was a major undertaking for the company known for its sensitivity to user needs. Named the Best in the Bath + Personal Care category, the sensor mirror truly senses the user: the LED light ring automatically glows when the user approaches and turns off when the user leaves. The mirror illuminates the face with its bright and clear 600 lux tru-lux system that simulates natural sunlight, assuring that a woman will know that her makeup is color-correct. The sensor mirror’s unique micro-reflectors disperse light evenly to prevent hot spots. Unlike traditional blubs or fluorescent lights, the long-lasting LEDs won’t burn out or diminish even after years of use. The distortion-free mirror offers 5x magnification for exceptional detail while allowing for a full facial view. Cordless, for a clutter-free workspace and easy maneuverability, the sensor mirror recharges with the included USB cord and adapter. Its stand and frame adjust for heights and viewing angles.
Experience the sensor mirror here http://www.simplehuman.com/bathroom
“We are proud of this product and were extremely honored to be recognized as innovators in the industry,” said Mia Fields of simplehuman public relations. “IHA was the first to recognize this product with its Innovation Award. We featured this on our website on our about us industry awards page, http://www.simplehuman.com/about-us. The sensor mirror is available at major retail stores, such as Brookstone and Bed Bath & Beyond, and was featured in major national publications such as Real Simple, HGTV magazine and House Beautiful.”
New Technologies Enhance User Experience
simplehuman designs everyday tools to help people become efficient at home. Simple, functional and built to last, their kitchen, bathroom and organization products solve often overlooked problems. The sensor mirror is an example how new technologies can enhance traditional products by inviting user interaction to deliver better performance and convenience.
See more innovative simplehuman products at www.simplehuman.com and visit their Booth S4910 at the 2014 International Home + Housewares Show.
Be Recognized for Your Newest Products
Look for the Innovation Awards guidelines and entry form in the Exhibitor Marketing Kit. http://www.housewares.org/marketing/newproductshowcase/
Winners receive a dramatic award trophy to display in their booths and the right to feature the IHA Innovation Awards logo on their packaging. But the greatest benefit is the attention from media and buyers at the Show. You have to enter to win!
Enter the 3rd Annual IHA Innovation Awards! Deadline – February 7.
