by Martin M. Pegler If RETAILING is your chosen path of livelihood, here are some simple guidelines you might like to consider when planning your retail store. 1. Let There Be Light! Without the proper light the merchandise cannot be seen or judged, colors cannot be appreciated, coordinates cannot be assembled, nor buying decisions made. Let your light be the best you can…
CONTINUE READINGReimagined Stores: Why We Need Display
by Martin M. Pegler I recently received a copy of a popular trade magazine, Chain Store Age, that had these words blazoned across the cover: “REIMAGINED STORES.” Though I am not really that active in my chosen field—I am like the proverbial old-time fire horse, let out to pasture, who still responds to the fire alarm sound though the horse has been replaced by trucks—my…
CONTINUE READINGRecycling and Display Props
By Martin M. Pegler Props, I would imagine, is short for “properties” and “properties” can be anything that adds something to a scene, a setting, a display. If we were to look around us, we would see we are standing in the center of a field of display props: from the furniture in the room, the plants, the unused rolls of wallpaper, the tableware, the collection of pots and…
CONTINUE READINGAnd The Melody Lingers On
By: Martin M. Pegler Imagine it is almost Christmas and the store is filled with happy holiday shoppers. Do I hear music playing? YES!! And probably the music in retail stores is music of the season—like “White Christmas”—or “I’ll be Home For Christmas” or maybe even some Christmas carols. Why the music and why these familiar melodies? Because music “soothes the soul,” is…
CONTINUE READINGCommunity – the New “C”
It takes more than the two “C”s caught between the “S”s to spell SUCCESS in retail today. It used to be about COMFORT and CUSTOMER CONVENIENCE. It always was somewhat about COST CONTROL. Lately it has been about COMMUNITY SPACES and CONSERVATION—though by going “green” you are serving the community as well. Let’s talk about COMMUNITY SPACES. Anybody who lives in or near New…
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