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IHA’s blog features informative posts written to keep the housewares industry educated and informed about key strategic issues and IHA member services.

Housewares Connect 365 Tip: Special Events

By Marie Kulik, Manager of Exhibitor Business Development Generate Interest – Tell us about your special event Housewares Connect 365 allows companies to add information regarding special company news, events, celebrations or milestones that you think buyers, media or consumers may be interested in while attending the Home + Housewares Show. Whether you're demonstrating…

Act Today and Speed Up Your Post-Show Buyer Follow Up! Reserve Your FREE Lead Retrieval Unit / Buyer Connect Unit Compliments of IHA – Limited Quantity Available!

By Sharon Janota Manager, Trade Show Operations Speed up your post-Show follow-up by creating a complete buyer contact list of every buyer who visits your booth. Use this buyer list to track your sales and measure your Show's return on your investment. Don't delay, order your FREE lead retrieval / buyer connect unit while they are still available! Here are the benefits of…

Don’t be a Greenwasher! Make your products sustainable the right way!

By Jeffrey Rosenholtz Vice President, Sustainability Solutions for NextLife Sustainability is a phrase that is widely used, yet rarely understood. Sustainability is about the capacity to endure; to continue with the model you are doing, not just for a long period of time, but essentially, ideally, "forever". A symbiotic relationship where the waste that is generated becomes…

Housewares Connect 365 Tip: Visually Appealing

By Marie Kulik, Manager of Exhibitor Business Development Get noticed - Add catalogs and product images As part of your Housewares Connect 365 listing companies can add catalogs and/or product images FREE of charge. Show the media and housewares buyers what you have to offer by adding product photos or catalog sheets to your listing. In 2010, listings with images were…

InventionHome Product Spotlight: The Amazing Folding Table

Invention Home allows anyone to have their dream realized by making it simple and affordable for people to turn their thoughts and ideas into reality. Here on the IHA blog we'll be getting the word out on some of these housewares products through our Invention Spotlight series. These items could soon become a fixture in your home and your everyday life! The Amazing Folding…

Introducing Housewares Connect 365: The Only Tool You Need to Plan Your Show

By Marie Kulik, Manager of Exhibitor Business Development E: mkulik@housewares.org P: 1.847.692.0139 With the International Home + Housewares Show featuring 2,000 exhibitors annually, including over 500 new companies at the 2010 Show, exhibitors need a good "game-plan" to generate interest with buyers, media + consumers. The Housewares Show has developed housewares…

Out & About in Chicago: Your Guide to Entertainment in the Windy City-Museums

Ready.Set.Chicago Ready Set Chicago has taken the time to outline some of the greatest options the city offers up for entertainment while visiting our fine city. This is the first in a series of posts showing all you can do when you're not hustling around McCormick Place. Whether you're a history buff, sucker for a live performance, avid shopper or creature of the night,…

Making Certain Buyers and Sellers Find Each Other at the 2011 International Home + Housewares Show

By Perry Reynolds, VP Marketing & Trade Development Buyers and sellers making each other successful – that’s exactly what trade shows are supposed to do. And the International Home + Housewares Show has the perfect tool kit for exhibitors who want reach out to buyers. The Show’s Exhibitor Marketing Kit is mailed to all exhibitors in mid-November and is always available on…

HIPster Trends: What’s Hot in Housewares for 2011, part 2

Each year the International Housewares Association and Riedel Marketing Group partner together and go to the source to find out what is trending up, down and sideways in the housewares industry. IHA brought the HIPsters together in mid-October to learn about housewares trends for the coming year and this is a breakdown of the hot items they discussed. If you missed part 1, be…