By Vicki Matranga, Design Programs Coordinator Learn how to develop and launch the right products for the right customer—with the right methods! Be sure to attend some of the free executive-level educational sessions at the Innovation Theater. These programs will give you a fresh perspective as you walk the Show and will inspire, inform and improve your business. The four…
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The Art and Heart of Branding
by Michelle Hespe Michelle Hespe catches up with Adrienne Weiss – a U.S. brand strategist, to talk about storytelling and her approach to branding. Adrienne Weiss and her team are legendary in branding in the U.S. and around the world. If you have eaten a burger or a donut, bought jeans or pumped your own gas, you have probably been up close and personal with brands they have…
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The Art and Heart of Branding – Adrienne Weiss
Adrienne Weiss and her team are legendary in branding in the U.S. and around the world. If you have eaten a burger or a donut, bought jeans or pumped your own gas, you have probably been up close and personal with brands they have helped create or energize. Weiss’s branding prowess started when she worked for Applause and helped build the “Smurfs” into a monster global brand in…
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Inspiring the Industry – Adrienne Weiss
Adrienne Weiss is an inspiration to everyone she meets and especially those with whom she works. Her portfolio reads like a who’s who of the world’s top companies, and she’s worked with a huge diversity of industries such as food and beverage, retail, consumer products, convenience stores, real estate developments, sports stadiums and entertainment concepts. Her goal in…
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