In 2015, the online sales of housewares and home furnishings "accounted for 18% of the overall market and generated $18.67 billion, an increase of 220 basis points from a 15.8% market share in 2014". Online shopping retail sales in general are expected to grow steadily and the International Housewares Association is committed to maximizing the success of the home products…
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How to Effectively Communicate Online
By E-Power Marketing Team Online communication has become more and more important, whether you’re talking to customers across the country or suppliers across the globe. Keeping up with communication trends and being able to tailor your communication methods to your audience’s needs will keep you ahead of the competition. The Internet has created a shift from Push to…
CONTINUE READINGGuide to Achieving Local Search Marketing Success
By Larry Stopa and Molly Guendert, E-Power Marketing Local Search is changing the face of online shopping. From the new look of search results with maps and locations breaking up organic listings, to the contact information and turn by turn directions to local shops offering the products and services consumers are searching for displayed within search results. Brands of all…
CONTINUE READINGUsing Online Marketing to Build Branding, Part 2: Display Your Brand’s Personality on Social Media
By Larry Stopa, President of E-Power Marketing Social Media provides a powerful means to interact with your target audience. Listen to what is being said about your brand in social chatter. Is that the perception you want? If not, Social Media offer channels to change audience perception. When posting on Social Media sites, don’t limit your communications to your brand. Expand…
CONTINUE READINGThere is Still Time to Sign Up for a Free Online Marketing Consultation at the 2013 Show!
By E-Power Marketing E-Power Marketing, a full service Online Marketing firm, will be hosting free Online Marketing Consultations at the 2013 International Home + Housewares Show. Sign up for a consultation before the show and the E-Power team will review your branded online presence, including your Website, Social Media channels, current search visibility and online…
CONTINUE READINGE-Power Marketing to Guide IHA Members How to Boost Search Visibility through Organic SEO
E-Power Marketing, a full service Online Marketing firm, will be back at International Home + Housewares Show offering free consultations from the Social Media Booth (located across from the entrance to the International Business Center in the Grand Concourse Lobby). Schedule your consultation with the E-Power team for advice and recommendations on improving your Website's…
CONTINUE READINGFree Online Marketing Consultations for IHA Members at the 2013 International Home + Housewares Show
The International Housewares Association would like to invite all IHA members attending the 2013 International Home + Housewares Show to sign up for a free Online Marketing Consultation with E-Power Marketing. Meet with skilled marketing experts and go over your brand’s Online Marketing initiatives! You’ll get personalized feedback and recommendations for improving your…
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